Michael McGinn Design Office	Selected Work About Us Contact	Designtex Gallery A4 GKD Metal Fabrics Herman Miller Kenneth Cole Kohinoor Moroso Wave Binder	< 03 of 07 >	Art Supplies A comprehensive packaging program for several hundred products was designed for clarity and merchandising. Brand differentiation was achieved through a distinctive color palette and typographic treatment. A modular system was developed that maximizes the brands impact in the retail outlet. Packages fit together to cover the retailer’s wall, offering the consumers a recognizable destination.